Marketing guru Seth Godin (well worth a look if you haven’t heard of him) has just posted a blog entry which is obviously relevant to the Dream stage in the AI cycle:
If your business is a dream come true for customers, you win. Game over.
Check out the entry here: Like a dream come true
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Seth–Love your book Tribes. Have you read the small book: Dream Manager. Thought provoking. Do we know the dreams of the people we most care about? We all seem to want to help people reach their dreams, but we need to know what they are first. Thanks. Jann